Home' Moorabool Matters : Moorabool Matters August 2012 Contents TOURISM
6 MOORABOOL MATTERS - COMMUNITY NEWSLETTER AUGUST 2012
NUMBERS SHOW MASSIVE
Recent figures from Daylesford and Macedon Ranges
Regional Tourism, which includes the Moorabool Shire,
have shown our shire has had the highest percentage
growth in tourism numbers across the region -- up 40%
on 2011, and 63% since 2008.
427,000 people visited Moorabool Shire in the year
ending 31 March 2012.
Daylesford Macedon Ranges (DMR) undertakes quarterly
tracking of tourism figures across the region and each
sub-region, and an increase trend is evident in the other
shires (Macedon 7.7%, Hepburn 13.7% and Hume 14.8%).
Moorabool Shire Council Mayor Cr Pat Griffin said
there were a number of factors that contributed to the
outstanding figures. "Council has been very proactive in
promoting the region to visitors, using activities such as the
Feast of March promotion, and spreading the good word
about the myriad unique attractions we offer. It's also a
reflection of the terrific work by local tourism authorities,
businesses, accommodation providers and the people of
Moorabool Shire who are so welcoming of visitors."
The Visitor Information Centre in Bacchus Marsh has
also reported an increase in people calling in to find
information about the shire. From 2008 to 2011, the
number of visitors to the VIC has increased by an average
of 17% each year.
Tourism is a significant economic driver and an important
contributor to sustainable development in regional Victoria
and the Moorabool community.
Based on visitation statistics for Year Ending March 2012,
according to DMR, there has been an estimated 19.8%
increase in total tourism contribution from $151m to
$181m ($62m direct spend, $118m indirect spend).
Direct expenditure estimates are based on the State
Average Overnight Expenditure @ $160 per visitor
and Daytrip Expenditure @ $80 per visitor. Indirect
expenditure is based on a VTIC formula that states for
every $1 spent on direct tourism, $1.90 is spend on
Cr Griffin; "The recent Regional Victoria Living Expo in
Melbourne gave us a valuable insight into how our fresh
lifestyle is so attractive to people in Melbourne. Our strong
message was that we're less than an hour away for most
Melbournians -- perfect for a day or weekend trip. We got
to talk to people face-to-face, and the reaction was very
positive. I think this bodes well for further growth."
Promotion of the Shire as an attractive destination all year-
round has continued with the '365 Days in Moorabool
Shire' campaign, which highlights events and attractions
in each season.
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